Brand Spotlight: Parajumpers

Parajumpers designer Massimo Rossetti has successfully built one of the world’s leading outerwear brands. The first collection from Parajumpers had only 3 garments each for men and women, and the brand continues to succeed with a handful of immaculately designed pieces.

m_masterpiece-3In a taped interview, Rossetti provides a glimpse into his creative mind. This intriguing designer finds inspiration in the seemingly most unlikely of places. The huge pocket found on many PJs styles was inspired by a research trip to Alaska; Rossetti saw a fireman’s jacket that had a pocket large enough to fit a helmet. This new and different design is one of many that sets Parajumpers apart.

The ultimate form of inspiration for Rossetti came from a chance meeting with a Parajumper. Parajumpers are a small group of people who train twice as hard as Navy Seals, however they are trained to save and not to kill. These heroes intervene all over the world and have been on thousands of operations that are unknown to most people. When Rossetti was asked to bring forward new ideas, it is clear that he needed to look no further than the image of a Parajumper. Rossetti’s designs are largely influenced by a backpack with nylon, zips and hooks, and now all PJs styles are full of such hardware. The signature hook on all jackets comes from a quick release parachutist hook, which has contributed to the creation of the Parajumpers image.

The original PJs collection consisted of identical jackets made of one fabric in four colours for men and women. These first styles were the Gobi, Kodiak and Denali. The Gobi features a two way zip that opens at the top and bottom. The bright yellow tab serves as a nod to Parajumpers, as yellow is a signal to find a person in a difficult situation. The jacket also includes an iPod pocket, cell phone pocket, and cargo pocket for whatever the wearer wishes to store. The men’s and women’s styles are nearly identical, with the exception of a removable interior in the men’s jacket.

One of Parajumpers’ newer styles that has become quite popular is the Long Bear. This women’s jacket is a knee length coat with a removable hood and detachable fur. This makes the coat easily machine washable; an incredibly practical feature for a winter coat!

In Rossetti’s own words; “we are a guiding light.” Parajumpers has proven itself to be an innovative and functional brand, and we can’t wait to see what new designs Rossetti has up his sleeve. We highly suggest watching the video clip below in which Rossetti details this brand history in his own words, and keep scrolling to browse the PJs styles that Sporting Life has to offer.

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