Why We Love the Fjallraven Kanken

The Fjallraven Kanken backpack was created in 1978 to spare the backs of school children. Back problems had begun to appear in younger age groups where shoulder bags were popular. The backpack soon became a common sight at pre-schools and nature schools around Sweden! While originally created for kids, this backpack is a staple for all ages that are into the minimalist, Scandinavian style.

Why do we love it?

– Durable Vinylon F material repels moisture better than any other synthetic fabric. Fibers in this material swell in humid weather for superior water-resistance….no wet books while waiting for the bus!
– Two zippered compartments with two side pockets. This simplicity keeps you from losing things in the abyss that is your school bag.
– Simple shoulder straps make this bag easily customized and wearable for long periods of time.
– The logo doubles as a reflector to keep you safe on walks to school at dawn or dusk.

These features are all kinds of appealing, and can be found in each of the different variations of the classic backpack:

The classic! Made of durable fabric, the classic will outlast even the toughest of school days. Two side pockets and a zippered pocket in the front make for easy day-to-day storage.

Kanken Mini
The cutest little backpack you ever did see! The Mini is just that – a mini version of the classic. It is perfect for young kids headed back to school, or as a smaller daypack for adults! Doubles as a fashletic purse, which we aren’t mad about.

Kanken Laptop
While you may be able to fit a laptop in the classic, this Kanken features padded shoulder straps and a specially designed area made to house a laptop computer neatly and securely.

Kanken No. 2
Redesigned and better than ever! The Kanken No. 2 is made from a sturdier fabric and has leather straps, making it a new and slightly improved version of the original. This bag also comes in laptop form!

We are all about being eco-friendly, especially with the start of a fresh new year. The Re-Kanken (and the mini!) are sustainable versions of the classic style, as each bag is made entirely from eleven plastic bottles! Dyed with SpinDye® technology that radically reduces the amount of water, energy and chemicals used, this bag is mindful of our environment. Check it out:

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Top 10 Summer Essentials

Bring on barbeques, patio get togethers, after work drinks and weekend adventures because summer is here! Get ready for July and August’s heat wave with our top 10 summer essentials to get you through a relaxing weekend at the cottage, spontaneous trips to the beach or exciting pool days.

The Swimsuit
Summer means swimming and you will definitely need a cute suit to make a splash in the pool, lake or ocean! We have swimwear in tons of prints and colours for everyone in the family. Our wide range of styles will guarantee that you can find a suit for your needs and body type.

The Casual Sandal
Run out the door to your favourite summer outing in a pair of convenient sandals. Sandals are great for any summer occasion and they will keep your feet feeling comfortable and cool all summer long.

Cool Shades
Nobody wants to be squinting in the sunlight! Sunglasses are a very important summer accessory that protects your eyes and give a fashionable, cool look. The right pair of shades can really flatter a person’s face shape. Try universally flattering aviators for effortless appeal.

The Wear Everywhere Jacket
Just because its hot outside doesn’t mean you won’t need a jacket in the summertime. A lightweight jacket is the perfect cover up for cool evenings and breezy summer days.

The Stylish Hat
Warm weather calls for a hat! Protect your face from the sun and look good in the process with a hat to match all your summer outfits. Fit for all summer adventures, a hat can accompany you to the beach, on a hike, to a music festival or on your holiday.

The Graphic Tee
Graphic T-shirts are sure to make a statement and the easy silhouette won’t put pressure on your style! You can never have too many, so stock up on styles with graphics that reflect your personality.

Denim Shorts
The laid-back feel of denim shorts screams summer! Look effortlessly cute and casual for a fun afternoon bike-ride or a walk to the ice cream parlour.

An Insulated Water Bottle
Quench your thirst on the go with H2O in an insulated bottle. The summer heat guarantees cravings for ice cold water so try an insulated bottle that will keep iced drinks cold for up to 24 hours.

The Carry Everything Bag
You will need a roomy bag for all your needs this summer as you embark on trips, adventures and family fun. From the beach to the cottage, a practical bag will take you anywhere in style.

Shield your skin from the sun with a reliable sunscreen that will block harmful UV rays that cause cancer and aging. With water-resistant and kid friendly options available, there is no excuse to get sun burnt this season!

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4 Off the Shoulder Styles You Need For Summer

Shop this look: Hat // Dress // Sandals

We LOVE an off the shoulder look for summer. This breezy, flirty style can be dressed up or down for a day at the beach, patio drinks or a late night date. We are particularly feeling this BB Dakota number right now – the dainty ruffle paired with the softest chambray make it the ideal little summer dress.

Extra credit: Check out how our ambassador Julie Redmond styled her off the shoulder looks in last week’s blog post!

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Summer Outfit Trends: Stop Throwing Shade at Your Bad Tan Lines. It’s Not Your Outfit’s Fault.

Article by guest blogger Julie Redmond.

Summer trends. Aka, the best way to look stylish without getting bad tan lines or being too sweaty. In my 27 years of experience, the sunburn is way worse than being hella trendy and sitting in the shade. So, with that said, let’s grab some sunscreen and blow this popsicle stand! We’ve got some summer trends to strut.

Summer in Calgary is…difficult to explain. It’s been 30 degrees celsius and in the same day, hailed so much that people had to shovel and make some serious insurance claims on their vehicles. Take from this what you will because I’ve got summer on my mind and there will be bathing suits and cowboy boots. Not particularly together though. If you can’t take the heat, I suggest you move to another city that doesn’t get the most amount of sun in Canada.

Instead of dipping a toe into the daunting “bathing suit season”, I’m diving right in! Ready or not, pale or tanned, I’m making a splash with this gorgeous graphic Trina Turk one piece (similar here). (I’m not actually splashing though because I don’t like getting my hair wet.)


I reference SPF a lot and for good reason. One, I’m extremely fair, as I’m sure you can tell. Two, you probably don’t want a twelve-pack looking sunburn on your chest. Don’t be caught off guard by the beautiful designs and colours of this suit!


If you don’t know that one pieces are making a huge comeback in the bathing suit and summer trends scene, then you need a Pinterest account. This suit is extremely comfortable and it also comes with a removable halter strap for extra security. The style of this can also double as a fashionable strapless top. I’ve already layered it with some fly Levi’s that you’ll see shortly with another ensemble.

Bathing suits and their styles can be quite personal and this might be too much information for some but it’s no secret that I was not born to be well-endowed. I’m not upset by it either. With that said, this Lspace bikini is beyond perfect for my needs and it’s reversible. Who doesn’t love a twofer (two-for-one)?!


Years ago, I got my first Lspace bikini top and I actually remember saying that it was the most comfortable swimsuit I had ever worn. If you ask me, that is a major plus for comfort points when it’s sweltering outside. Nobody likes fidgeting with their ‘kini.

Obviously, this look is more geared towards backyard tanning sessions or the pool deck and I paired it with some retro Ray-Bans and some classic Stan Smith adidas Originals. Why you ask? Because flip flops are what you expected me to wear and this way I can run faster after the ice cream truck.


Sorry folks, berries not included with this suit.


Ok, stay with me now. I’m switching gears so giddy up and grab your boots! Before I get straight into my rocking rodeo duds though, please keep in mind that these pieces can also be worn to and from the pool because as much as bathing suits are summer trends, you may want shoes, shirts and service. Pants too.

This outfit is white hot but also very cool to beat that summer heat. Levi’s have quickly become a staple brand in my closet and it’s no wonder why. They fit very well and have years of customer loyalty to back this up! These high-waisted white denim shorts are a dream and the distressed edge give it that don’t care vibe. (Insert “did you pay extra for those holes?” dad joke here.)


White on white is luxurious and chic but also dangerous around the corndog stand. Keep that in mind but also know, you are hitting a major trend with a white, off-the-should blouse. This one specifically is airy and super lightweight but it covers my arms for when I stay out after the sun goes down (similar here). Like I said earlier, it can be hotter than the underworld and then snow so, sunscreen and contingency plans are crucial. If you didn’t catch on by now, I plan my outfits based on the weather report and my estimated time of outdoor activity. I can feel you judging but I can’t see you because I’m blocking haters and UV rays sitting in the shade in my summer trendy threads.

This is also a great opportunity to get patriotic. (HBD Canada!) All you need to do is add a little red and no, I don’t mean a sunburn. We’ve got a lot to celebrate this summer and #Canada150 is at the top of the list. One week after that, Calgary Stampede. Ten days after that, more summer. One month after that, our final days of summer so make the most of it with your summer trends. Summer, summer, summer, soak it up! Did I mention I love summer?

I switched up the bottom half just to showcase how great this blouse is and to show you that it can be worn the week after Canada’s birthday for what has become my favourite extended-long holiday, Calgary Stampede. Featuring embroidered chambray shorts with cowboy boots, this sounds like a good country song to me.





Next Stampede/summer staple; jortalls. Jean short denim overalls. (I just made that up.) The only thing that would make this even more Stampede-ish is putting on a plaid shirt, a cowboy hat and a piece of hay in my mouth. I’m not doing the latter but I’m not against it. I went a different route with the footwear because not everyone in Calgary owns cowboy boots so there needs to be multiple alternatives. These Toms are beyond comfortable and I know I can two-step the night away or cruise the midway for worldly treats.



Overalls have a juvenile reputation but let me know tell you, trends repeat themselves. I wear all the same styles I did when I was 6. Kidding, sort of. I think I actually cut off a pair of overalls into shorts when I was a youngster. So it’s probably not surprising that I’m not a fashion designer and stick to putting outfits together as a fashion stylist but this is still a charming and enjoyable summer trend.


Versatility is my favourite word to use in my closet because not only is it key to have pieces that will last you through the summer months but it’s important to be able to wear these pieces when the leaves fall and our tans fade. Brrr. I just got cold thinking of that. Anyways, I don’t believe in overhauling my wardrobe from fall/winter to spring/summer because ain’t nobody got time for that. I think it’s important to be able to wear what you buy. No, this isn’t always going to be appropriate from minus 30 to 30 above but versatility within your wardrobe pays off. My point is, when I was planning these outfits, I was able to pair everything together and switch their combinations. Summer is roughly 12 days long here so make the most of it with your threads and don’t forget your sunscreen.


style by jr

C81HVCAUQAAPnDYJulie is a Calgary-based fashion stylist with a background in event management and administration. She is a sparkle-loving, gold enthusiast who had a vision of styling more than just herself. While working for a leading boutique public relations agency in Calgary, she was recognized by top-tier clients to assist with their styling needs. Balancing current trends with classic pieces, Julie will ensure your wardrobe is a genuine reflection of your unique personality while helping you radiate an inner self confidence. Regardless of age or body type, Julie will help you feel your absolute best through a relaxed and comfortable process. www.stylebyjr.com

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Throwback Style: Our Fave Retro Brands

The 90s (and beyond) are back! Whether it’s a revamp of classic styles or the resurgence of favourite retro brands, we are loving the vintage feel that has made its way into modern fashion. Keep scrolling to see some of the exciting retro pieces available at Sporting Life, and check out our stores for even more retro vibes (FILA and Kappa may or may not make an appearance…) Shop all retro sport style here!


What is more iconic and inherently retro than the three stripes of adidas? Founded in the 1940s and popular for decades, adidas is one of the world’s leading athleisure brands. Check out this ad we found from 1979 – upon first glance it is SO retro, but when you look closer, you realize that many of the pieces featured are back in style in 2017! Trefoil branding, zip up track jackets, sporty short shorts and tri striped sneakers are bigger than ever in today’s fashion under the brand of adidas Originals. Talk about timeless!

Is there a better known, more classic denim brand than Levi’s? Each decade has seen its favourite pair of jeans, and Levi’s has dominated the market each and every time. Sassy white denim shorts like the ones seen here on Kate Moss are still around, and the Wedgie fit jeans are this year’s best fitting pair of Levi’s – they make everyone look phenomenal!

via Pinterest

We are SO glad that the colourful windbreaker is back in action! We love the look of a bright outer layer paired with jeans for a cool summer day. K-Way jackets are back in style and while you can still get your hands on a neon pink version, we like the updated colourblock available in men’s and the fun solids available in women’s for every day wear.

#MyCalvins. Enough said. Calvin Klein is back and bigger than ever with branded bras and undies – what celebrity hasn’t been seen rocking jeans, crop tops and sweaters with their Calvins peeking out from underneath? Sporty, chic and just enough retro.

via Popsugar

Coca-Cola never goes out of style. The brand has dominated the beverage market since the beginning of the 20th century, and theirs is still one of the most recognizable logos around! While you may have dropped Coke as your beverage of choice due to your healthy active lifestyle, you can still rep the classic retro look with an Enjoy Coke tee by Junk Food.

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Brand Spotlight: Fred Perry


“I was generally regarded as the best dressed player of my time…” -Fred Perry

Today – May 18 – marks the birthday of a British sporting icon and the founder of one of our favourite tennis brands. Fred Perry would have been 108 had he been alive today! In the early-mid 1900s, Fred Perry was one of the best tennis players in the world. We want to honour his birthday by shining a spotlight on his wildly successful brand that we love so much.

The Man

After growing up in Stockport, England and learning to play tennis on the public courts near his family’s home, Fred Perry went on to be a world tennis champion – starting with table tennis! Perry was the world table tennis champion at the age of 19 before making the switch to lawn tennis. He went on to win Wimbledon not once, but three times in a row.

1928 – World Table Tennis Champion
1929 – World Table Tennis Champion
1933 – US Open Champion
1934 – Australian Open Champion, US Open Champion, Wimbledon Champion
1935 – Australian Open Champion, French Open Champion, US Open Champion, Wimbledon Champion
1936 – US Open Champion, Wimbledon Champion

“Oh, and he created an instantly recognizable and enduring piece of British clothing.”

The Shirt
The original Fred Perry polo was the M3. It came in one colour – classic tennis white – and is a pure representation of Fred Perry. Perry designed and wore the shirt himself, proving its wearability on and off the court in 1952. Fred Perry polos have a classic and clean fit; a simple, streamlined silhouette proudly made in Leicester, England.

The twin tipped M12 came next. This was the first (but not the last) shirt to feature the signature Fred Perry twin tipping. While Perry’s shirt was always fashionable, this is the shirt that took the brand from courts to streets.

The logo for the Fred Perry brand is the laurel wreath, based on the original Wimbledon symbol. This brand and symbol went on to inspire not only tennis players, but fans and people from all sorts of communities; from musicians to film makers. The laurel wreath became a part of British subculture in the 1950s and has been adopted (but never forced) by every subsequent generation. “The uniform of the non-uniform”, the laurel wreath represents belonging without losing individuality. (via fredperry.com)

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5 Brands to Wear To & From the Club

Tenniswear designers now offer fashion forward pieces in a variety of colours and styles. It’s time to put away your tennis whites and embrace colour to step up your style game! We’re sharing 5 of our favourite brands to wear at the club, both on and off the court.

Windbreaker _ T019

How can we talk about tennis style without talking Lacoste? That iconic green gator is not only in style on the courts, but on the streets as well. This season’s palette is bright and fun, adding a refreshing pop  of colour to classic tennis whites. Make them stop and stare on the courts with a flirty Tennis Dress or a neon Ultra Dry Polo. While you’re relaxing at the club, get fashletic with a tennis themed graphic tee!

Trina Turk
Founded in 1995, Trina Turk‘s beautiful line of athleticwear is inspired by the California’s multicultural mix, creativity, craftsmanship, architecture, and landscape. We totally see this in her colourful aesthetic! With bold signature prints, you will be the star of the tennis court – we love the unique print of the Pop Camo Leggings, which will transition seamlessly from court to street.

adidas by Stella McCartney
Blending the effortless style of Stella McCartney with the cool athletic vibe from adidas, this line is the epitome of “to and from the club”. Add a pop of colour to the courts with the Climalite Tennis Dress, which will keep you cool and dry on the hottest of days. After your game, toss on the Barricade Jacket, which embodies one of our favourite styles for spring: the bomber jacket! Modern and sporty, this jacket will keep you warm and add a hint of style to your pre or post game ensemble.

L’etoile Sport
L’etoile Sport is one of our favourite new brands for spring tennis. Designed by Yesim Philip, the brand’s motto is “play all day” – exactly the lifestyle we are looking to exude! The focus of this multi-purpose collection is on and off court appeal that fuses fashion and function. With pops of orange and dainty mesh, the Pointelle Mesh Lace Top will keep you looking & feeling cool during a match; toss on the chic Windbreaker Jacket with a pair of jeans after your match, and these fashion forward silhouettes will take you straight from the club to weekend brunch.

Under Armour
The ultimate technical sport brand, Under Armour offers lightweight, moisture wicking pieces that will allow you to play your best on the courts. Off the courts, these comfortable tech pieces are easily layered to keep you comfortable on the go. We particularly love the pink hue in this season’s collection, as well as subtle details like the open triangle back of the CoolSwitch T-Shirt – talk about fashletic!


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Eco-Trend: Urban Farming

SS17 Campaign 37.jpg.crdownload
Image via Woolrich

With spring in full force, we are feeling a renewed commitment to saving the environment. Many of our favourite brands have put forth collections that emphasize sustainability (way to go, Columbia and Patagonia!) and this season, we are looking forward to finding other ways to become more eco-friendly.

An eco-trend that is popping up across the city is urban farming – we can get on board with the idea of gardening in the city! Despite a lack of surface area, earth lovers within the city limits have found ways to grow their own produce in a small home or condo. Save some money on groceries, save your body from GMOs and pesticides, and save the planet – this summer, try planting vegetables in your own backyard. Here are a few of the tips we’ve picked up from researching how to make urban farming happen.

What is Your Set-Up?

In order to get into urban farming, you do need a certain level of sunlight. The ideal direction is a South-facing garden without any obstructions – that way your plants receive light for the majority of the day. Second best is a West-facing set-up, as the sun will shine on your garden during the afternoon. While an East-facing garden isn’t impossible, it isn’t ideal as sun-loving plants won’t grow as well.

Once you’ve figured out your sun situation, the next step is deciding on the style of garden you are able to have. If you are in a condo, a small container garden may be your best bet. Go with a hanging planter to live on your balcony, or get creative and Pinterest-y with some rustic containers to bring out that farmer-chic style. If you happen to have a backyard, you are likely lucky enough to have room for a real garden! Using nothing but plywood and some good soil, you can craft your own garden box to suit your size needs – even a 4×4 raised garden bed can house a wide variety of delicious vegetables!

For either location, a vertical garden can be a great choice. Either make your own (spring DIY?) or find a multi-potted vertical planter at your local store. It looks beautiful with the various leaves poking out, and allows you to grow more plants with less square footage.

Images via Young Urban Farmers
Images via Young Urban Farmers
Pick the Right Crop

Just because your garden is small doesn’t mean that you’re stuck growing herbs (but don’t get us wrong – herbs are a great choice)! There are a variety of vegetables that will flourish in condo containers or small backyard gardens. Almost anything can be grown in a container as long as you are aware of spacing and don’t overcrowd your veggies. Bell peppers, hot peppers, peas, tomatoes, and lettuce are all easily grown in an urban setting. Add in some of your favourite herbs such as parsley or mint, and you’ll be ready for summer barbecues in no time!

Here’s a helpful tip to improve the taste of your tomatoes: plant them next to a basil plant! The basil will enhance the flavour of the tomato (and probably make you crave a homemade pizza).

Dress the Part

Just because you don’t live in the country doesn’t mean you can’t dress the part! If you plan on spending time outside tending to your garden, make sure that you are properly clothed for spring weather. A waterproof outer layer paired with convertible pieces will allow you to spend the day outdoors without feeling uncomfortably hot or cold. Columbia and Marmot’s convertible pants will take you from shorts to pants and back again with no effort at all, and a chic pair of overalls combines fashion and function, keeping your bottoms from sliding down while you are bending down closer to the earth.

Since you are dressing for an eco-friendly task, why not look to some of our eco-friendly brands? We have recently focused on the sustainable fashions put forth by Columbia and Patagonia, and are so proud to carry a wide variety of brands that are committed to saving our planet.




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Spring Jackets & Rubber Boots: A Re-Vamped Ode to Your Childhood

Article by guest blogger Julie Redmond.

Eat your heart out fashion enthusiasts. Spring is here which means it’s time to renew and re-establish relationships with your mind, body and closet. Dust off those rain coats and rubber boots because it’s starting to pour…tears of happiness for it’s a new fashion season. So, let’s start it off right with jackets and rubber boots!

Even though rubber boots are their own respective category of footwear and a shoe strong and versatile enough for the ages, I can’t help but think of the Sesame Street Rubber Ducky song or of a micro pig in rubber boots. I know I’m not as cute as either of those but the theme of this blog did give me an opportunity to splash around in puddles (sans rubber duck) and have some fun matching my wellies to some stylish spring sheaths. In my opinion, that gives rubber ducks and tiny pigs a run for their money.

Something that we typically don’t think about styling are rubber boots but, the best way to in fact style them is with a jacket! I might be stating the obvious but if it’s raining and you’re wearing boots, you’re probably going to want a jacket in tow. And if you’re like me, you might wear rubber boots when it’s not raining. (It’s all for the Instagram pics amiright?)

Style By JR 1

We are starting out strong with this classic fisherman’s inspired raincoat so naturally I’d pair it with overalls for a strong east coast vibe. Of course, there are many outfit alternatives for underneath but be advised that this is still very acceptable to wear even when you’re not catching fish.

Style By JR 2

This jacket and boot combination got me very excited because much like the Rubber Ducky song, it took me back to my childhood when all the kiddies had rubber boots and a polyurethane coat. Not to have this confused with the ever-daunting question, “am I too old for this outfit?” The answer is no…for some things. We can have fun with our fashion too and that’s the beauty in these two pieces. They are youthful enough for the youngsters yet graceful enough for the grownups.

Style By JR 3

Have fun with those weather shielding accessories too! This bubbled, birdcage umbrella lets me see where I’m walking, it doesn’t flip inside out when a gust of wind comes in hot and it is ever so perfectly coordinated with the boots. Let’s not forget, this is about fashion after all.


Style By JR 4

I’d like to move the focus slightly away from rubber boots and on to trendy trenches for a jiffy. I wanted to showcase a great way to style a beautifully blush jacket with pieces all in the same colour family. Monochromatic outfits are a thing of fashion’s future and I’m beyond excited that I got to do this in my favourite colour! I’ve paired them with a light colour sneaker mostly because it’s still wasn’t raining. Don’t get me wrong, I’d be pairing this outfit with my Hunters anytime but it’s great to see versatility especially head to toe in one colour because one may not have pink shoes.

Dressing head to toe in one colour takes a lot of pressure out of planning an outfit because you’re only working with one colour palette. This also gives you an opportunity to add some colour into your wardrobe. Everyone has a black, navy blue or grey jacket. Now, there is nothing wrong with that, I myself have many in those shades but pink can still be timeless as well. You would wear a black coat with black pants and a black top so do the same with other colours. Have fun my fashion friends!

Style By JR 5

Don’t be afraid to plan your outfits starting with your outerwear. We often view our outerwear as a function over fashion which makes sense but why can’t it be both? It can be and it is. We invest in these pieces that protect us so make use of them.

Style By JR 6

Some of you might be inquisitive about this outfit. I myself am very inspired by it. I felt there was a lot I could do so why not just take it over the top? Says the girl who’s worn a faux ostrich feather coat on top of overalls with a glittery belt and metallic socks paired with silver high heels. And that’s just a normal day so this is quite dressed down for me.

Style By JR 7

The bomber style track jacket is something we saw hitting the street fashion trends a couple seasons ago and they’re back in full force. Designers are using this an opportunity to play around with prints, patterns, textures and update previous designs from their collections. This is a Juicy Couture piece you guys! I bet you weren’t expecting that. This isn’t Mean Girls circa 2004 anymore. They are updating and retailing for all the right reasons!

We are also seeing a lot of the floral and athletic stripe combinations straight from the runways to street style. If this bomber and the graffiti wall behind me don’t scream #streetstyle then I’m doing something wrong.


Style By JR 8

It finally rained! Well, it snowed and then melted but naturally I’d take an obligatory jump-in-the-puddle pic! Oh, to be a kid again. As these images were being taken, a gentleman walked by and stated that my parents would be upset I’m playing in puddles. Well sir, even if they are, it was worth it!

The point that I’d like to make with this outfit is the weather changes in five minutes or less but you can still be chic while staying somewhat dry. There have been numerous times I’ve been caught in a rainstorm in shorts but there is no rule against wearing rubber boots and a raincoat with shorts or a skirt or a dress. Ok, my stems might get a little wet but I’m not mad. Clearly! Look how much fun I’m having!

Style By JR 9

The most beautiful part about this jacket is, just like when we were kids, we can roll this up and turn it into a fanny pack! Voila! Compactable for when the skies stop crying and we get to bring back that rockin’ 90’s trend.

Style By JR 10

I’d like to take our attention back to the gentleman who said I was essentially acting like a child in the puddles. I truly was not offended by that but what he doesn’t know is that it wouldn’t matter if I was splish, splashing away or rolling in mud because I have boot shine! (Insert infomercial product revealing sound effects here.) I bet a lot of you didn’t know you could shine and protect your rubber boots. I didn’t know until recently either and I’m never looking back. The product shown is specific to the shiny boots but there are protectants for matte finished ones too. I believe this is crucial because this style of shoe takes a big hit, much like our winter boots. They guard us from the elements so in turn, we should take care of them. We spray, polish and wipe away the salt stains from our UGGS and Sorels so please do the same with your rubberized kicks. I’m not joking when I say this was the easiest shoe clean I have ever done. That says a lot because you don’t need a lot of elbow grease to polish your shoes.

Style By JR 11

I’m fearless in these boots! Seriously, this was a deep puddle and I was just on the shoreline.

This look is a more classic and practical combination but there’s a twist. Rose. Gold. Hardware. And now it just went up ten points on the fashion scale. What I love so much about this jacket is I can easily wear it with jeans and a t-shirt while I’m out and about but I could also sport this for a dressier event. The rose gold immediately spices it up in all the right ways and I can control the shape of the silhouette with the waist tie. It is also navy blue so it’s not obnoxious but it’s also not the same black jacket that everyone else has. No offence.

Style By JR 12

This trench immediately transports me to London Town, especially with my walking stick umbrella. Sophisticated and well-travelled, right?

Style By JR 13

Here’s a closer look at the beautiful details of this jacket. The popped-collar is extra popped because I tucked the hood in it making it stand closer to the heavens. Having rose gold hardware, well, need I say more? I practically lunged at this piece when I saw it because this really sets it apart from other outerwear.


So, whether it’s a trench, bomber, raincoat or fanny pack-able jacket, tall rubber boot, short rubber boot, shiny or matte, take advantage of the changing season and the extreme uncertainty of the climate. There is so much opportunity for creative combos and don’t forget, these pieces are meant to be worn in the elements so go ahead and splash around!


style by jr

C81HVCAUQAAPnDYJulie is a Calgary-based fashion stylist with a background in event management and administration. She is a sparkle-loving, gold enthusiast who had a vision of styling more than just herself. While working for a leading boutique public relations agency in Calgary, she was recognized by top-tier clients to assist with their styling needs. Balancing current trends with classic pieces, Julie will ensure your wardrobe is a genuine reflection of your unique personality while helping you radiate an inner self confidence. Regardless of age or body type, Julie will help you feel your absolute best through a relaxed and comfortable process. www.stylebyjr.com

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ECO Style: Patagonia

This Spring, shop our selection of environmentally friendly products from Patagonia.  Patagonia is committed to building the best product while causing no unnecessary harm and using business to inspire and implement solutions to the environmental crisis. Now more than ever, it is important to consider our environment when choosing our clothing and we are proud to offer a variety of Patagonia products that are bluesign approved, fair trade certified and made with traceable down.

S17_Photo rights expire August 1, 2017: Mark and Kate Rutherford in the father-daughter dish pit. Togiak National Wildlife Refuge, Alaska.

Reasons to Love Patagonia
  1. Eco-friendly brand
  2. Producers of numerous award winning pieces
  3. Gives back to many charitable initiatives to protect our planet
Why We Believe in Patagonia

Bluesign Approved
In 2007, Patagonia became the first brand to officially join the network of bluesign system partners. Patagonia employs methods and materials in their manufacture that conserve resources and minimize impacts on people and the environment. The bluesign system is the solution for sustainable textile production. It eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for an environmentally friendly and safe production. Learn more about the bluesign system here.

Fair Trade Certified
Patagonia is out to change the industry. Fair Trade is a tool used by Patagonia to raise workers’ wages, improve their standard of living and move them closer to earning a living wage. A premium is paid for every Fair Trade Certified item that carries Patagonia. That extra money goes directly to the workers at that factory, and they decide how to spend it. The program also promotes worker health and safety and social and environmental compliance, and encourages dialog between workers and management.

Traceable Down Standard
Patagonia down products contain only Traceable Down. This means that the company traces the source of down from parent farm to apparel factory to help ensure that birds are not force-fed or live-plucked. The Traceable Down Standard provides the highest assurance of animal welfare in the apparel industry.

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